Diversified Skillset

I have a very diversified skillset I can bring to the table—rooted in adaptability, real-world experience, and a strong commitment to excellence. I’m passionate about using my background in leadership, wine sales, and strategic business development to help others grow and succeed. Let’s explore how my expertise can make a difference for you and your business.

Please allow me to answer some questions that are frequently asked:

What leadership skills do you possess?

Leadership, to me, is about showing up—consistently, genuinely, and with purpose. I lead with heart and high standards. Whether I’m mentoring a team of 5 or managing 35, I’m hands-on, approachable, and big on communication. I believe in building people up, not breaking them down—because when your team feels supported, they perform better, stay longer, and care more. I’ve led in fast-paced sales environments, senior living communities, and hospitality operations, and in every setting, my focus is the same: empower people, set clear goals, give honest feedback, and celebrate the wins. I don’t just manage—I coach, I listen, and I lead by example. I’m not afraid to roll up my sleeves when needed, and I always try to bring positivity, clarity, and direction to the table. That’s the kind of leader I strive to be.

What wine sales expertise do you offer?

I provide an in-depth knowledge of wine sales processes, distribution channels, and customer relationship management in the beverage industry.

Wine may have been the product, but what I was really selling was a story—an experience. Working in wine sales taught me how to build trust quickly, read a room, and create a connection that goes beyond the bottle. From managing a multi-state territory to leading distributor relationships and training sales teams, I learned how to turn curiosity into conversion and build long-term partnerships. It’s not just about closing a deal—it’s about knowing your audience, adapting your message, and delivering value they can feel. If you can sell a niche product like imported wine in a competitive market, you can sell anything. The fundamentals—relationship-building, listening, positioning, and follow-through—translate across every industry, and they’ve shaped how I approach sales and business development to this day.

What strategic sales planning skills do you have?

I have expertise in developing and implementing sales strategies to achieve revenue targets, market growth, and customer retention.

I strategically breaking down a sales region into manageable segments based on customer demographics, purchasing behavior, and market potential. For example, during my time managing a multi-state territory in wine distribution, I analyzed past sales data, local market trends, and distributor relationships to realign the territory. By prioritizing high-potential accounts and streamlining visit schedules, I increased efficiency, maximized coverage, and exceeded quarterly sales goals by over 20%.

How does I approach business development?

I have learned to understand new business opportunities, building strategic partnerships, and driving growth in competitive markets.

When it comes to business development, I don’t believe in cookie-cutter approaches. For me, it starts with listening—really listening—to what people need, what the market is saying, and where there’s room to grow. I’ve always taken a relationship-first mindset, building trust before pitching anything. Whether I was working with wine distributors across the Southeast or building move-in pipelines for senior living, I took the time to understand the landscape, ask the right questions, and uncover the gaps. From there, I map out a strategy that’s both creative and practical—one that makes sense for the customer and the business. I’m hands-on, proactive, and I never overlook the power of a good follow-up. Business development, to me, is just as much about problem-solving as it is about selling.

What is my approach to marketing strategy?

I am proficient in creating and executing marketing campaigns to increase brand awareness, customer engagement, and sales.

When I approach market strategy, I start by looking at the full picture—who we’re talking to, what they actually care about, and where the opportunity really lives. I’ve never been one to just copy what the competition’s doing. Instead, I dig into the data, look for the gaps, and then figure out how we can show up in a way that’s smart, authentic, and different. Whether I was launching wine brands across the Southeast or working with senior living communities to increase occupancy, I always made sure the message matched the market. I believe the best strategies come from pairing gut instinct with real insights—and then testing, tweaking, and staying flexible enough to shift when needed. To me, a strong market strategy isn’t about being everywhere—it’s about being in the right place, with the right voice, at the right time.

What is my experience with financial oversight?

I have developed a pretty strong financial acumen with experience managing budgets, forecasting, and maximizing profitability.

Financial oversight has always been a key part of my role, no matter the industry. Whether I was running a senior living community, managing a boutique hotel, or overseeing multi-property ranch operations, I was hands-on with the budget. I’m not just looking at numbers on a spreadsheet—I’m tracking where every dollar is going, spotting patterns, and making smart adjustments to stay within budget while still delivering quality. I’ve managed multimillion-dollar budgets, cut unnecessary costs without cutting corners, and found creative ways to boost profitability. I’m big on accountability and making sure the financial side supports the overall strategy, not works against it. At the end of the day, financial oversight isn’t just about keeping the books clean—it’s about making sure the business runs lean, strong, and sustainable.

How do I manage teams?

I am experienced in recruiting, training, and mentoring teams to achieve business goals while fostering a positive work culture.

Leading teams has always been one of the most rewarding parts of my work. Whether I was overseeing a staff of 35 in a senior living community or guiding a regional sales team across multiple states, my approach has always been people-first. I believe that when you genuinely invest in your team—by listening, mentoring, and creating a positive environment—they’ll show up with purpose. I’ve coached brand-new hires into confident leaders, helped teams navigate tough transitions, and celebrated big wins when everyone pulled together. It’s not just about hitting goals—it’s about building trust, boosting morale, and helping people grow into their potential. That’s the kind of leadership I bring to the table every day.

How do I approach operational efficiency?

I am skilled in optimizing processes, improving operational workflows, and ensuring compliance with industry regulations.

For me, operational efficiency starts with understanding the day-to-day flow—what’s working, what’s not, and what’s getting in the way of people doing their best work. I’ve always had a hands-on approach, whether I was managing a ranch across 80,000 acres or running the daily operations of a boutique hotel or senior living community. I take time to walk the floor, talk to the team, and spot the gaps. From there, I streamline processes, tighten up communication, and eliminate wasted time or resources. Sometimes it’s as simple as reorganizing a schedule or updating how we track tasks, but those changes add up. I like to find the sweet spot where systems support people—not slow them down—and where every moving part contributes to the bigger picture.